Sabre Holdings announced two new hotel agreements with China’s global distribution system (GDS) TravelSky which will see Sabre and TravelSky make their hotel content available to each other’s agency customers and consumer travellers.
“China’s rapidly growing tourism industry, and strong inbound and outbound travel has made it the third largest tourism marketplace in the world, and this is driving greater demand for quality hotel content,” said Harald Eisenaecher, Sabre’s senior vice president in Europe, the Middle East and Africa.
“Our agreement gives our hotel partners a unique and extremely valuable channel to tap into the burgeoning Chinese marketplace, and provides our agency customers with significantly more choice and efficient access to Chinese hotel properties. TravelSky is a key player in China, and our alliance is an important step towards meeting the needs of travellers from the East and West,” said Eisenaecher.
According to the agreement, TravelSky users will get access to more than 100,000 hotels in the Sabre GDS.
A similar hotel content agreement was also struck between Sabre’s Asia Pacific subsidiary Abacus, and TravelSky to share hotel content with its agencies.