Sabre Hospitality online reputation monitoring

18th Jun 2011
Sabre Hospitality online reputation monitoring

Sabre Hospitality Solutions, a global travel technology company serving the hospitality industry, has entered into an agreement with ReviewPro to offer online reputation and social media monitoring solutions to its hotels around the world.

“We believe that online reputation management is one of the biggest trends to impact the hotel industry in recent years, and we wanted to offer our clients the best product available to listen to online reviews and improve guest satisfaction. It was critical we selected the best-of-class provider, and our research process showed ReviewPro was the most comprehensive reputation analysis and management tool on the market,” said Stephen Fitzgerald, chief operating officer of Sabre Hospitality Solutions.  “ReviewPro’s tools are a perfect complement to the social marketing products and services already being offered by our team.”

Key factors in Sabre’s decision to partner with ReviewPro were:  group and portfolio management support; valuable analysis and business intelligence including semantic analysis of reviews; and various indexes such as the Global Review IndexTM - an online guest satisfaction index which provides a cross-platform benchmark measurement of reputation performance based upon reviews from 65 of the most important online travel sites in the world.

The international coverage provided by ReviewPro - including data aggregation from thousands of sources worldwide in 10 languages - was critical, since Sabre Hospitality Solutions serves 12,000 properties in more than 60 countries. Additionally, ReviewPro has established a proven record of success with both small hotels and large international chains - currently more than 1,500 hotels count on ReviewPro to more effectively manage their online presence.

“We are delighted to partner with Sabre Hospitality Solutions and offer our industry-leading solution to a wider audience,” said RJ Friedlander, chief executive officer of ReviewPro. “This partnership will give Sabre clients the ability to increase guest satisfaction and drive revenue growth by aggregating and managing online guest feedback related to individual hotels, brands, and chains.”



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