Olympics opening ceremony expected to boost UK tourism

5th Aug 2012
Olympics opening ceremony expected to boost UK tourism

Watched by 27 million Brits, Friday’s Olympics opening ceremony was hailed a triumph across the country, but will Danny Boyle’s spectacular show resonate with oversees viewers and tempt them to visit Britain? A new poll by TripAdvisor, the world’s largest travel site, reveals that 56% of respondents believe the opening ceremony itself will have a positive impact on UK tourism.

However, the poll of over 3,000 respondents on TripAdvisor.co.uk, also revealed that 39% do not believe the Olympics opening ceremony will encourage more tourists to visit the home of Team GB. A further 5% were unsure.

“The net benefit of the Olympics to the UK economy is still a hotly-debated topic, but after such a spectacular opening ceremony, it seems most Brits are hopeful this will drive oversees interest and have a positive effect on UK tourism,” commented Emma Shaw, TripAdvisor spokesperson.


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