NYC & Company undergoes brand refresh

NYC & Company has undergone a visual rebrand, including the launch of the newly rebuilt and reimagined NYCgo.com.

New elements of NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom colour palette.

“New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination,” said Fred Dixon, president, NYC & Company.

“We’re excited to further engage with travellers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo.”

The website, developed completely in-house, was first launched in 2009, and the re-launch is the first in a series of enhancements.

New capabilities and features include:

  • Mobile-first and responsive design to optimise user experiences across devices
  • Increased video presence with more than 200 videos, high-impact visuals, real-time responsiveness to trending topics      
  • Integrated and contextual mapping and a flexible platform to serve multiple audiences
  • The ability to surface member, partner and user-generated content

To aid visitors with their trip planning, integrated e-commerce partners on NYCgo.com include Booking.com, Viator.com, OpenTable.com and Broadway Inbound.

The brand overhaul unifies NYC & Company’s business-to-consumer and business-to-business efforts.

In addition to the website, marketing materials and guides and maps, the visual rebrand includes trade show booths, collateral materials, sales items, business cards and NYC & Company events.