Pegasus Solutions has named Ariel Herr vice president, communications and marketing services. A 12-year agency veteran, Herr assumes management of Pegasus’ new Communications and Marketing Services division, which manages all communication for Pegasus’ 18 offices worldwide with nearly 100,000 hotel clients, as well as global prospects.

Ariel HerrIn 2005, Herr began working with Pegasus Solutions on the agency side where she headed media relations for the launch of hotelbook.com. For the last seven years, she has worked closely with Pegasus leadership to deliver significant and consistent media coverage in both trade and business outlets globally, including The Wall Street Journal, USA Today, TIME, and CIO.

“Ariel has an unrivaled institutional knowledge of Pegasus, capably taking highly technical solutions and creating an understandable context for marketing them,” said David Millili, chief executive officer of Pegasus Solutions. “In addition to the role she will continue to play as an engaged media strategist, she will bring an organized understanding of and response to the communication needs of our clients, employees, prospects and the broader industry.”

Before joining Pegasus, Herr served as executive vice president, client services at Forte Public Relations in Dallas. Prior to Forte, Herr was a vice president at Michael Burns & Associates.