With London Fashion Week upon us, travel search site Momondo.com has identified that colour is intrinsically connected to travel choices.

The website, listed as one of the celebrated, independent US travel guru Arthur Frommer’s ten ‘Most Useful Travel Websites for 2012’, has gone one step further than offering ‘one size fits all’ online city guides, to assist when planning trips abroad. Now Momondo.com offers travellers recommendations on what to see and do whilst in a certain city, depending on their specific type of trip, denoted by an emotional colour scheme.

The site’s travel guides suggest the best activities, restaurants, galleries and entertainment, all graded by different colours – which users select from a sliding spectrum of different hues, all denoting a different purpose of travel.

Users first pick their destination city, and then move the mouse over the colour guide to choose which shade best describes their planned break. The slider starts from ‘Hot Pink’ – the colour of ‘urban decadence’ and ‘haute couture’, to ‘Cool Pink’ – ‘upscale and chic’, through to ‘Ruby Red’ – ‘Romantic’, and ‘Laid-back Orange’ – more suited to backpackers. The slider then offers ‘All-in Yellow’ – suitable for all ages, to ‘Fun Green’ for families, through to ‘Cultural Green’ – for more educational trips, and ‘Tranquil Turquoise’ – for those wanting a ‘quiet escape’. Lastly, the slider takes the user to ‘Biz Blue’ – for ‘formality’, and lastly ‘Posh Purple’ – for ‘classical elegance’. On selecting their chosen colour, users are shown a city map, which updates to include recommendations of great places to visit according to the chosen colour, all written by fellow travellers.

“We understand that emotions are of key importance, when deciding where to visit whilst abroad, so we wanted to offer the consumer something more than a standard online city guide. Families will look for a different travel experience, than say a romantic couple celebrating an engagement, or friends seeking a tranquil break. The fashion industry has long understood that emotions are also extremely connected to colours, but this concept has not yet been fully integrated into the travel industry, which is where our travel guides are breaking new ground,” says Martin Lumbye, Partner at Momondo.com. 

“For example ‘Hot Pink’ recommendations in Paris range from Le Fumoir bar or uber cool shoe designer Edouard de Seine. ‘Ruby Red’ recommendations in Berlin range from the traditional German Restaurant Max & Moritz and art house cinema in the city centre - Hackesche Höfe Filmtheater Kino,” says Lumbye.

Momondo.com was also recently announced as ‘test winner’ by recognised German consumer magazine Stiftung Warentest, which prides itself on investigating and comparing brands in an unbiased way. After searching for flights to fifteen different destinations, Momondo.com delivered the cheapest price.