Marriott International extends NBA partnership

22nd Jul 2016
Marriott International extends NBA partnership

Marriott International and the National Basketball Association have announced a partnership extension that will make the global hotel company a partner of several league events, including NBA House Rio, NBA All-Star, and select NBA Global Games. 

In addition, Marriott International will become an official partner of USA Basketball.

The partnership will showcase Marriott Rewards, Marriott International’s loyalty program, by bringing the excitement of the NBA directly to its global member community as part of its new Experiences Marketplace. 

Members will be able to redeem their Marriott Rewards points for exclusive NBA and USA Basketball experiences during NBA House Rio, NBA Global Games, NBA All-Star, and the 2016 USA Basketball Showcase presented by Verizon. 


Experiences will include NBA and USA Basketball legend and player meet-and-greets, exclusive receptions featuring basketball-themed entertainment and giveaways, and the opportunity to serve as ball boys or ball girls during upcoming games.

Marriott will also bring fans custom NBA- and USA Basketball-themed content featuring legends and current players that will be shared across the brand’s social channels.

“This partnership with the NBA is an amazing opportunity for us to provide our Marriott Rewards members and hotel guests who are passionate about basketball with enriching and exclusive experiences,” said Karin Timpone, global marketing officer, Marriott International.

“The NBA is widely popular around the globe and is a perfect partner to showcase our portfolio to current and future Marriott Rewards members for several years to come.”

In addition to game-day Marketplace opportunities, Marriott Rewards will offer several NBA-themed sweepstakes and promotions, including a series of player meet-and-greets across its global portfolio of 19 brands.


Recommended for you

Follow Breaking Travel News

Travel Events Calendar

Media Partnerships

Global Restaurant Investment ForumThe Hospitality & Tourism SummitCATHIC
ITB AsiaChina Outbound Travel & Tourism MarketThe Travel Marketing Store
Serviced Apartment SummitWorld Travel MarketIMEX
AHICWTTCRoutes Online
UBM Aviation