Sport Tourism News
American Airlines expands Miami Heat partnership
Building on their 20-year relationship, American Airlines and the Miami Heat have announced a multiyear partnership for the airline to serve as the team’s official carrier.
Rosberg appointed brand ambassador with Kempinski
Former Formula 1 world champion Nico Rosberg has become a brand ambassador for Kempinski Hotels. A contract with the motor sport star was signed alongside Martin Smura, chief executive officer of Kempinski, during a ceremony at the Hotel Vier Jahreszeiten Kempinski in Munich.
AHIF 2019: Delegates to run alongside world champion Gebrselassie
Delegates at the Africa Hotel Investment Forum will have the chance to go running with the Ethiopian Olympic gold medallist and four-time World Championship title holder, Haile Gebrselassie.
Europcar signs sponsorship partnership with Fulham FC
Europcar Mobility Group UK has signed a new partnership to help its Europcar car rental brand reach a wider audience in the next couple of years. The new partnership will see Europcar become the official car and van rental partner for Fulham Football Club for the next two seasons.
Norwich City renew Visit Tampa Bay partnership
Visit Tampa Bay has announced the renewal of its partnership with Norwich City football club, retaining its position as the club’s official destination partner as the team prepares to return to the Premier League.
All Blacks join Air New Zealand for new safety video
Air New Zealand has launched a new safety video - Air All Blacks - in support of the team during its 2019 season and as they prepare for the World Cup in Japan next month.
Adare Manor to host Ryder Cup 2026
Irish golf is set for an extended spell in the spotlight following Shane Lowry’s Open Championship victory, with the announcement of Adare Manor as host venue for the 2026 Ryder Cup.
Oman Air Holidays launches new golf-focused product
Oman Air Holidays has announced the launch of a new bespoke golf package that combines inbound tour operating expertise with local golfing knowledge provided by Arabian Greens Tours.
West Ham United extend Experience Kissimmee partnership
West Ham United have extended their deal with Experience Kissimmee, securing the destination as the club’s official destination partner for another three years. Continuing to partner with Experience Kissimmee will allow fans to keep benefitting from special offers to the destination.
Bahrain creates diving paradise with submerged Boeing 747
The Bahrain Tourism & Exhibitions Authority has officially announced the successful submersion of its 70-metre long decommissioned Boeing 747. The plane will become the centrepiece to the world’s largest underwater theme park, set to open in August.
Jamaica Tourist Board offers support to Reggae Girlz in France
The Jamaica Tourist Board continues to lend its support to the ‘Reggae Girlz’ and during their historic World Cup debut in France. The organisation has been promoting the destination’s message and encouraging fans to keep Jamaica top of their minds when planning a holiday this summer.
VisitBritain research highlights importance of Premier League to UK tourism
New research from VisitBritain shows the power of the Premier League in driving inbound tourism among overseas football fans, with more than three-quarters of those surveyed intending to visit the UK during the next two years.