Marriott International announces First SpringHill Suites Branded Hotel in New York City

13th Jan 2012
Marriott International announces First SpringHill Suites Branded Hotel in New York City

SpringHill Suites, an all-suite brand by Marriott International, announced its first SpringHill Suites hotel in New York City.  Marriott will manage the 173-room SpringHill Suites by Marriott New York City/Manhattan Midtown, in the Herald Square area, on behalf of joint partners Hidrock Realty Inc. and Robert Finvarb Companies, LLC. 

Construction on the 19-story new-build hotel, located at 25 West 37th Street, between 5th and 6th Avenues, began this year and is expected to be completed in 2013.

“The hotel, centrally located in Midtown’s dynamic Times Square South area, represents an excellent opportunity to introduce the SpringHill Suites product to the Manhattan market,” said David Marriott, chief operations officer—Eastern Region, The Americas.  “The site is well positioned to accommodate corporate business from nearby office buildings, including the new Bank of America tower, and tourist business from Midtown’s top tourist attractions.”

“Hidrock has owned real estate in Midtown Manhattan for decades and witnessed first-hand the gentrification of the Herald Square submarket,” says Abraham Hidary, president of Hidrock Realty Inc.  “We are thrilled to add another building to the Manhattan skyline and to partner with Marriott on this SpringHill Suites- a brand much needed in the Manhattan market.  ”We are confident in Marriott as the operator of the property, with its strong global sales and marketing network and powerhouse online reservations site,,” added Robert Finvarb, CEO of Robert Finvarb Companies.

SpringHill Suites is ideal for business and leisure travelers who look for style and inspiration in their stay.  Everything from furniture to lighting is carefully selected to offer a calm and refreshing alternative for travelers.  Separate living, working and sleeping spaces assure guests have flexibility and ease. The perfect place to sink into a good night’s sleep, the hotel offers luxurious bedding alongside an iHome docking station in every suite. A comfortable pullout sofa bed and lounge chair with ottoman offers additional space for relaxation or extra family members. Presenting guests with a spa-like experience, a separate bathroom and shower area, accessed through sleek sliding doors, feature marble-top vanity, iridescent tile walls and creative lighting features, all of which help to reenergize and revive.


“SpingHill Suites is a design focused brand that is perfect for this market, offering stylish and spacious suites at an affordable price, and we are delighted to add this exciting new location to the SpringHill Suites portfolio,” said Callette Nielsen, vice president and global brand manager, SpringHill Suites.  “The hotel’s design offers guests a seamless blend of style and function which allows them to relax and recharge.”

Business travelers can take advantage of a large, well-lit desk with ergonomic chair, two phone lines and voice mail.  Free Wi-Fi in the hotel’s lobby and high-speed internet access in every suite allow guests to remain connected at all times.

The bright and inviting lobby lounge and greenhouse offer a great venue for conducting casual meetings or simply to socialize. The hotel offers business services, same-day dry cleaning, guest laundry facilities, fitness center and express checkout. The Market offers convenient 24/7 access to food and beverages.

Daily complimentary hot breakfast is SpringHill Suites’ way of making sure guests have a good start to their day. The property has one 514-square-foot meeting room to accommodate meetings and events.

For more information, please visit or
SpringHill Suites is ideal for business and leisure travelers who look for style and inspiration in their stay.  Featuring suites larger than traditional hotel rooms, SpringHill Suites makes it easy for guests to spread out and fully enjoy their space. Launched in November 1998, the brand currently has more than 270 locations in the United States and Canada.  SpringHill Suites along with over 3,100 Marriott-affiliated hotels worldwide, participate in Marriott Rewards, the guest reward program that allows its over 30 million members to earn points or airline miles for each dollar spent during each stay.


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