Lux* Resorts & Hotels has opened a new resort in Bodrum, Turkey.

Lux* Bodrum is a sparkling new addition to Turkey’s Aegean Riviera, the country’s most glamorous holiday destination.

Perched on a picturesque pine-clad site and surrounded by rocky coves, the brand new resort lies on the south-western coastline, on a private peninsula with its own exclusive bay, where the Aegean is at its bluest.

Setting it apart are the spectacular sea views, private beach and breathtaking sunsets that can be enjoyed from every angle.

It is also located not far from some of the Greek islands, including Patmos and Kos.

Tucked away along the Bodrum peninsula, the Resort lies in a sheltered cove, offering a special kind of intimacy.

This laid-back haven of luxury has 91 guest rooms and 19 private residences and a one-of-a-kind exclusive beach house with its own private yacht anchorage.

The perfect base to explore the extraordinary beauty, culture and history of this remarkable part of the world, indulge in a welcoming warmth and lighter, brighter atmosphere.

Bringing a fresh breath of Lux* style island living to Turkey’s most scenic and cosmopolitan destination, Lux* Bodrum entices travellers with more than idyllic conditions in which to unwind.

A curated calendar of expert-led workshops inspires curious minds - creative artists and leading specialists share their secrets here throughout the year.

General manager of Lux* Bodrum, Hakan Oral, said: “It’s a privilege for me to be heading up Lux* Bodrum, a resort that brings a fresh take on hospitality to Bodrum.

“Luxury, comfort, an award-winning design-style, a friendly, laid-back atmosphere, is combined with a lighter, brighter way of delivering immeasurably special holidays.

“With the spectacular countryside and Turkey’s welcoming culture, Lux* Bodrum is the place to be this summer season – and beyond.”