Kuoni Travel UK has launched the new Kuoni Travel Blog, packed full of celebrity interviews, travel features, travel tips and competition news. The new blog also allows Kuoni customers and the public to become travel writers, with the ability to upload travel features and travel photos.
Kuoni’s travel experts from around the company share their own experiences and recommendations, as well as keep the blog up-to-date with some of the latest travel news, top tips and competitions.
Original celebrity interviews include TV presenter and explorer Simon Reeve, who describes his recent adventures around the Indian Ocean for the BBC; renowned fashion designer Dato Professor Jimmy Choo, OBE, who talks about growing up in Malaysia and the best places to eat and shop; and TV presenter, Fern Britton, who is saddling up for a charity cycle ride through Sri Lanka.
Laura Daniel, Editor of the Kuoni Travel Blog, said: “This travel blog is a social hub where customers and Kuoni’s experts can share travel experiences and inspire others who are planning a holiday. You can upload your best travel photos, write your own features and share your work with family and friends. You can also chat to our authors using the comment buttons, sharing your thoughts and experiences on each blog post.”
During World Travel Market (WTM) this November, Kuoni won a prestigious World Travel Market Global Award in recognition of its innovation over the past 12 months and the travel blog is another example of this.
Mark Fleming, who manages SEO, Social Media & Affiliates, said: “We are enjoying the social evolution and growing our online Kuoni communities. We hope that the blog will not just be Kuoni focussed but a place for us to have dialogue with the online world about travel. We are lucky enough to be able to interview celebs which hold great interest for readers and we have staff going to amazing destinations who colourfully describe their travels. However it is the UGC (user generated content) that we are really excited about and hope that our followers will love uploading their travel photos and writing their own blog posts to share incredible experiences and travel adventures with us and others.”
Over the last 12 months Kuoni has launched a range of new products including adventure programme, ‘Discover’ and sustainable tourism product, ‘Ananea’. They have also expanded their retail stores to 21. Most recently Kuoni launched a new partnership with John Lewis, opening four brand new concessions in their department stores across October and November 2012. This included the John Lewis flagship on Oxford Street, Southampton, Reading and Cardiff.