Iberia creates frequent flyer programme for children

Iberia has just launched a frequent flyers’ programme for its youngest passengers. The “Iberia Plus Kids” card is for children aged 2 to 11 who don’t qualify for the standard Iberia Plus card, and it enables them to enjoy all the advantages of the programme offered to older members by Iberia and its partners. These include a personal profile on www.iberia.com, the right to earn and redeem Avios, and access to Iberia Plus products and services.

Young Iberia Plus cardholders will have special access to more than 90 partners in the loyalty programme. In addition, to celebrate the launch of the new Iberia Plus Kids cards, they are staging special promotions.