Travel search engine increases focus on Nordic region, with ambitious launch on Finnish market
Leading travel metasearch Momondo (http://www.momondo.co.uk) is experiencing over a 20 percent growth in the Nordic countries of Denmark, Norway and Sweden, compared to the same period last year.
Now, as part of an ambitious expansion strategy involving several initiatives, Momondo is investing in the Finnish market. The company has employed a local Country Manager, who will work on establishing Momondo as the preferred online travel comparison site in Finland.
“We have tested several price comparison sites on flights and hotels and Momondo is without a doubt offering the best and widest searches. Momondo has many free services that can create value for Finnish travellers. I am convinced that by offering the best consumer experience, we can establish Momondo as the first choice travel site in Finland,” says Samuli Melanko, Momondo’s Country Manager in Finland.
Samuli Melanko, who is also Partner in one of Finland’s leading digital marketing agencies, SearchBox, has great experience in creating measurable results on digital platforms. Now, Samuli Melanko will take part in strengthening Momondo’s position in the Nordic market. The strategy is to offer the users trustworthy search results and price comparisons, be free to use and invest in an offensive multi-channel marketing strategy.
“Finland is for several reasons a really interesting market for Momondo. Helsinki is a traffic hub and an important point of departure to Asia for many travellers from the Nordic countries. The country has also positioned itself as a design-mecca with a strong innovative profile. Therefore, it is crucial for Momondo to have a strong position on the Finnish market,” says Martin Lumbye, Momondo partner.