Specialist tour operator, Inghams, has appointed leading travel PR and marketing consultancy, Hills Balfour, to co-ordinate its public relations activity. 

Hills Balfour will work across Inghams Ski and Lakes & Mountains products as well as on the recently launched Inghams Italy programme.

Now in its 80th year, Inghams prides itself on maintaining strong relationships with partner hoteliers and other suppliers in order to deliver award winning holidays to its customers.

As one of the UK’s leading specialist tour operators, Inghams chose the specialist travel PR consultancy to provide a comprehensive in-market platform for the tour operator’s winter, summer and Italy specialist holidays.

Hugh Walton, executive director of Inghams, said: “During the bidding process we were hugely impressed by the travel PR experience of Hills Balfour and the fact that the core team of PR manager Daniela Resenterra and Josie Self are themselves proficient skiers was a huge bonus.”

The team will be overseen by senior public relations director Jo Hartley.

Jonathan Sloan, managing director, Hills Balfour said: “We are tremendously excited to have been given the opportunity to extend the reach of Inghams’ public relations strategy across both consumer and trade media. 

“The popularity and identity of the brand is well established within the UK arena, and we look forward to both maintaining those legacy media relationships as well as attracting new publications and audiences to the brand.”