The Hertz Corporation, the world’s largest general use car rental brand, is kicking off the start of the Premiership as West Bromwich Albion's official car rental company in the UK. Whether the team is playing at home or away, football fans will be provided with discounted car rental when making a reservation though the dedicated microsite www.hertz.co.uk/wba.

Michel Taride, President of Hertz International, said: "This is the first time we have collaborated with a Premiership football club in the UK, and we are thrilled to add West Bromwich Albion to our other exciting sporting partners such as Wimbledon and MotoGP. Football fans will benefit from discounted car rental, meaning they can get to home and away matches easily and comfortably in a Hertz car of their choice all year round."

Whether travelling to watch the match with the kids, friends or a partner, Hertz has the perfect vehicle to ensure convenient and comfortable travel from home to the pitch. Football fans will be able to choose from all cars across Hertz's fleet – including the Family, Fun/Adrenaline, Prestige, and Green Collections.

As West Bromwich Albion's official car rental company, Hertz will offer a 10% discount to the club's fans as well as accelerated membership to Hertz #1 Club Gold. As a gold member, renters can benefit from discounted rates and special offers, earn Gold Plus Reward Points and benefit from faster reservations.

Iain Wain, West Bromwich Albion's Head of Partnerships, commented: "We are excited to be working alongside Hertz for the 2012/13 season. Whether we're playing at the Hawthorns or another club, fans will be able to travel in style to matches and take advantage of Hertz's wide selection of vehicles and service at a discounted price."