Hertz has introduced the Lotus Evora to key European rental markets, following a successful launch of the coupe in Italy in 2010.
The move marks an extension of Hertz’s partnership with Group Lotus, which began in 2009.
The Lotus Evora is the launch car of the new Adrenaline Range in the Hertz Fun Collection of Germany, Spain and the UK, and also joins as a special car in the Fun Collection in France.
Similar to the Hertz Adrenaline Collection in the United States, the Adrenaline Range in Europe will showcase the most exciting new vehicles in Hertz’s fleet with high quality, enhanced performance, and beautifully designed vehicles, with the Lotus Evora as the hero car.
The Lotus Evora provides car fans the opportunity to drive a hand-crafted, award winning sports vehicle with stunning visual impact, exhilarating all-round dynamic performance, innovative chassis technology and high levels of luxury.
Michel Taride, president of Hertz International, said: “We are very proud to offer the Lotus Evora for exclusive hire in Europe following its rental success in Italy, thanks to our extended partnership with Group Lotus.
“The hugely popular Lotus Evora is the perfect ambassador for our new Adrenaline Range, combining style, elegance, agility and sportiness to make driving journeys a dream come true.”
The Lotus Evora will be available to hire from Hertz France’s Biarritz, Bordeaux, Marseilles, Nice and Paris Charles De Gaulle airports and Paris Porte Maillot, Germany’s Frankfurt Rhein-Main and Munich airports, Italy’s Rome Fiumicino and Milan Linate airports, and Spain’s Madrid and Barcelona airports.
“We are pleased to extend our agreement with Hertz; the exclusive collaboration provides the perfect opportunity to make our stunning world class sports car available to the luxury rental market,” said Group Lotus director of sales Guillaume Chabin.
“The lightweight, mid-engined rear wheel drive configuration performs like no other and the 2 + 2 seated Lotus Evora is the perfect choice for those who desire exclusive and high performance motoring.
“Driving an Evora during a weekend will be an unforgettable experience for any sports car enthusiast.”