The Hertz Corporation continues the expansion into the neighborhood market with the opening of 125 Hertz Local Edition locations in 33 states. The openings are part of a Company-wide strategy to accelerate expansion in the off airport, neighborhood car rental market servicing the replacement, leisure and business customers.
Hertz’s neighborhood operations continue to grow and the Company is increasing its investment to the demands of the local renter. The off airport segment is strategically critical for Hertz and the Company is committed to developing new and expanded partnerships in the replacement market, offering customers pickup and delivery service, as well as growing leisure and business rentals.
Located in convenient, easy to reach locations, the openings provide Hertz customers with a full range of rental vehicles including compact through full-size cars and SUVs and offers special weekend rates. Rentals are also eligible to earn Gold Plus Rewards points, Hertz’s customer loyalty program that has a wide range of flexible reward options. Rewards include points that never expire, ‘AnyDay’ rewards that have no blackout periods, easy online redemption, and a wide variety of car rewards including cars from Hertz’s Adrenaline Collection. Pickup and delivery service and direct billing to insurance companies are also available. In addition, as with all Hertz corporate locations, vehicles are available for rental with unlimited mileage and all rate structures are honored, including one-way, inter-city rates.
Expanding market share rapidly in the $10 billion off-airport market, Hertz is opening major hub locations as well as co-locating with body shops, hotels and repair facilities to serve the needs of local customers. Off-airport rentals, which include monthly and multi-month rentals, have a longer average length of keep, which drives revenue per transaction. Serving the insurance replacement industry for more than 10 years, Hertz has approximately 2,250 neighborhood locations nationwide, the majority of which offer pickup and delivery service as well as insurance replacement rentals, and is a recognized supplier to more than 193 of the 209 largest insurance companies.