Europcar signs major partnership with Advantage

5th Jun 2013
Europcar signs major partnership with Advantage

Europcar has signed a partnership deal with American car rental giant Advantage.

This deal will strengthen Europcar’s strategic development in a fast moving environment and will fully complement its responsive and innovative mobility solutions for its evolving customers’ expectations.

FSNA, a public company trading on the Toronto Venture Exchange, operates Advantage Rent A Car from major airport locations in the United States.

This new partnership will allow Advantage customers to have a global network open to them providing them with a worldwide car rental service.

Europcar customers will be served by Advantage in the USA and Advantage customers will be served by Europcar in the rest of the world, as of August 19th 2013.

Roland Keppler, chief executive, Europcar group declared: “We are delighted to partner with Advantage and make a strategic move for both our companies.

“We share the same values and client-oriented attitude.

“Both our teams are fully committed to deliver excellent customer service and innovative solutions.

“We will actively co-operate to share best practices, while developing together mobility projects.”

Advantage Rent A Car is the fastest growing brand in the United States.

Primarily servicing the leisure segment, its vast network of in-terminal locations makes it an ideal partner to expand into the corporate segment.

Europcar is the leading brand in mobility in Europe, and is considered the World’s Leading Car Hire by the World Travel Awards.

Present in over 130 countries, the company provides customers with one of the largest rental network through its own operators, franchisees and partnership.

Europcar group’s brand portfolio includes Europcar, InterRent, its low cost brand, and National and Alamo in the EMEA zone.

Tom McDonnell, chairman, FSNA added: “This partnership is an extremely exciting opportunity for us. Advantage customers will now be able to reserve and rent cars globally.

“The transaction will reinvent our brand from the fourth largest car rental company in North America to belonging to a network making us one of the largest car rental companies globally.”


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