Ascott expands Citadines brands into Gulf region

5th Jun 2013
Ascott expands Citadines brands into Gulf region

The Ascott has confirmed it will introduce the Citadines brand to the Gulf region.

Starting in Jeddah, the 166-unit Citadines Tahlia Jeddah and the 136-unit Citadines Al Salamah Jeddah are expected to open within the first quarter of 2014.

The management contracts are awarded by the Abdul Samad Al Qurashi Group, one of the leading conglomerates in Saudi Arabia with operations throughout the Gulf region and in Europe.

The addition of the two new serviced residences will increase Ascott’s portfolio in the Gulf region to more than 1,500 serviced apartment units across nine properties in Bahrain, Oman, Qatar, Saudi Arabia and the United Arab Emirates.

Ascott chief executive Lee Chee Koon said: “By bringing our Citadines brand to the Gulf region, we will grow our network of Citadines to 75 properties across 45 cities globally.

“Citadines provides independent travellers with the flexibility to choose the services they require to customise their stay experience.

“The brand is extremely popular in Europe and Asia and many in the Gulf region who travel frequently to Europe are very familiar with Citadines.

“When our two Citadines properties open in Jeddah next year, expatriates and travellers to the Gulf region will be able to choose from our three award-winning brands of serviced residences.”

Citadines Tahlia Jeddah and Citadines Al Salamah Jeddah

Citadines Tahlia Jeddah is situated in the heart of the city, along the popular Tahlia Street.

An ideal location for city living, residents will have easy access to many multinational companies, international boutiques, restaurants and cafés nearby.

The property is also next to Le Mall, one of Jeddah’s most prominent shopping centres with more than 200 stores.

Relocating expatriates will also appreciate the close proximity to Ikea, the famed Swedish furniture and lifestyle store.

Citadines Al Salamah Jeddah is located at the north of Jeddah and is within 15 minutes of the King Abdulaziz International Airport.

The serviced residence is close to many dining and shopping options, financial institutions, hospitals and schools such as the International American School of Jeddah.

The Iceland theme park and Stationary Fantasies Water Park nearby will also provide great fun for the little ones.

Residents can choose from a range of studio, one- or two-bedroom apartments at Citadines Tahlia Jeddah and either a studio or one-bedroom apartment at Citadines Al Salamah Jeddah.

Each apartment is fully-furnished with spacious and contemporary interior, a fully-equipped kitchen, separate living and dining areas, home entertainment system and other modern amenities.

Both serviced residences will feature a residents’ lounge, café and gymnasium to enable guests to unwind after a long day.

Residents can personalise their stay by selecting from a flexible menu of services such as daily or weekly housekeeping, breakfast, laundry and dry cleaning.

Citadines Tahlia Jeddah and Citadines Al Salamah Jeddah follow Ascott’s recent announcement of its first premier serviced residence in Saudi Arabia, Ascott Olaya Riyadh, scheduled to open in 2015.

In addition to the new properties in Saudi Arabia, Ascott is also slated to open its first properties in Oman, Somerset Panorama Muscat and Sohar Garden Residences, by 2014.

In the GCC, Ascott currently manages Ascott Park Place Dubai, Ascott Doha, Somerset West Bay Doha and Somerset Al Fateh Bahrain.


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