Carlson Wagonlit Travel (CWT) will be on hand at the Business Travel Show next week in London to help travel managers and travellers understand their options for integrating mobile applications and strategies into their travel programmes. The value in mobile and social apps is highlighted as a key business travel market trend by CWT in its recent global study Travel Management Priorities for 2012.

“With the increasing use of mobile apps, it is only natural for them to cross over into corporate travel,” said Nigel Turner, CWT director of programme management, UK & Ireland. “It is important to embrace technology and make it work for your travel management programme, but it can be difficult to know where to start. CWT is working with its customers to show how mobile can add value.”

CWT will demo its latest mobile app CWT To Go during the show. It offers CWT business travellers mobile itineraries, on-the-go alerts for flight and gate changes, and location-based information such as dining options.

As travel managers embrace mobile traveller services, they also need to clarify appropriate use in the travel policy. Andrew Winterton, CWT president suppliers, products and technology, will address this topic on the panel debate “Is travel policy dead?” at 14.50 on 8 February. The session, moderated by GBTA’s Paul Tilstone, will explore whether personalisation can meet the needs of both a corporate and its travellers.

Also during the show, CWT will provide travel programme fitness checks to assess the success of a company’s travel policy. The latest research and publications, such as Travel Management Priorities for 2012 and the UK guide to 2012, will be available.

CWT will be on stand 120 during the Business Travel Show 7-8 February at Earls Court 2, London.