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Choice Hotels Europe launches 2011 Pan-European Groups and Tours Brochure

Choice Hotels International®, the global hotel group behind the Comfort™, Quality™, and Clarion® brands and one of the largest and most successful lodging franchisors in the world, today announced the launch of its first ever Pan-European Groups and Tours Brochure.

Designed to be a one-stop-shop for tour operators, handling agents and group organisers wishing to book UK and pan-European itineraries, the brochure includes details of hundreds of hotels located in eight European countries from the UK to Poland.

The directory, which includes information in seven European languages including, English, French, German, Italian, Czech, Polish and Portuguese, also details information for each hotel property such as group rates, meal offerings, restaurant,  parking facilities, air-conditioning in bedrooms and WiFi internet access.  It also details nearby attractions such as the hotel’s proximity to the sea, ski-resorts and amusement parks.

In addition to providing the directory, Choice also offers those involved with organising groups and tours a dedicated Groups and Conferences Desk to help clients secure the right properties in their programme.  The desk is staffed by an experienced team with fluency in English, Italian, French and German who can understand a client’s requirements and then check availability at all relevant Choice properties throughout Europe. 

Choice Hotels Europe™ recently launched new brand standards at all its Comfort and Quality properties throughout Europe which include free internet access or WiFi, upgraded bedding and a consistent breakfast offering.  Part of a global initiative in order to ensure all hotels are relevant in their markets and well-positioned to compete within their competitive sets, standards have been customised for local market implementation in order to positively impact overall guest experience.


Duncan Berry, Chief Executive Officer, Choice Hotels Europe, commented: “This brochure puts hundreds of our hotels throughout Europe at the fingertips of tour operators, handling agents and group organisers and complements information found on our website and through our dedicated reservation centre.  Furthermore, our portfolio of franchised hotels offers a full spectrum from economy to upscale hotels to choose from.”