Choice Hotels News

Choice Hotels International Opens its 69th Annual Convention
Choice Hotels International, Inc, one of the world’s largest lodging franchisors, opened its 69th Annual Convention in Las Vegas this week with a keynote by President and CEO Patrick Pacious, setting the tone for three days centered on a single mission: “Powering the Future” for hotel owners and their businesses. The event brings together thousands of owners, operators, and industry partners for nearly 100 educational sessions, a trade show where owners can connect with hundreds of qualified vendors, and brand sessions to hear from Choice leaders about recent performance success and where the company is investing to help drive revenue and lower costs.

Choice Privileges Gives Members Bucket List Experiences During the 2025 NASCAR Cup Series Season
Choice Privileges, the award-winning rewards program of Choice Hotels International is expanding its sponsorship of Trackhouse Racing for a second year, giving members insider access to the 2025 NASCAR Cup Series season. Building on the success of the program last year, Choice Privileges will expand its lineup of sponsored Trackhouse Racing drivers to include Ross Chastain, driver of No.1 Chevrolet, in addition to Daniel Suárez, driver of No. 99 Chevrolet.

Choice Hotels International Launches National Marketing Campaign
Choice Hotels International, Inc, one of the world’s largest hotel companies, has unveiled its new global marketing campaign, inviting travelers to “Check Into More” across its 22 diverse hotel brands. Developed around the insight that 95% of U.S. travelers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home.

Quality Inn Celebrates 85 Years of Exceptional Value and Service
Quality Inn, the founding brand of Choice Hotels International, Inc. and the first franchise hotel chain in the United States, celebrates its 85th anniversary by reflecting on its many accomplishments. With more than 1,800 hotels open around the world, including a record 44 openings this year alone, Quality is still one of the fastest-growing midscale brands in the industry*. Today, one in four midscale properties in the U.S. is a Quality Inn, a testament to its enduring legacy of delivering exceptional value to both hotel owners and guests.

Choice Hotels relaunches Radisson Individuals as part of its portfolio of brands
Choice Hotels International, Inc. today announces the relaunch of Radisson Individuals in the Americas region as an upper upscale soft brand focused on full-service, boutique and independent hotels that stand apart for their distinctive local character and superior guest service. This latest major investment in the Radisson Hotels Americas brands since their acquisition in 2022 builds on Choice’s legacy as a pioneer of the soft brand segment and strengthens its portfolio with an offering that serves a fast-growing segment of travelers who value an immersive, one-of-a-kind hotel experience. Choice is now extending the brand to owners for the first time, marking another step in the company’s expansion in the upper upscale tier at a time of rising consumer demand in this space.

David Beers appointed Chief Executive Officer of Choice Hotels EMEA
With more than 25 years’ experience at Choice Hotels International, David Beers takes over the reins of Choice Hotels EMEA from Jonathan Mills, the former CEO who stepped down earlier this year.

Choice Hotels Elevates Extended Stay Experience with Everhome Suites Expansion
Choice Hotels amplifies its presence in the extended stay market with the expansion of its Everhome Suites brand, unveiling new properties in Portsmouth, New Hampshire; Rochester, New York; and Somerset, New Jersey. Developed in partnership with Highside Companies, these strategic additions cater to the growing demand for midscale extended stay accommodations, offering amenities tailored to both business and leisure travelers.

Less than a Month Away from the Total Solar Eclipse, Travelers are Booking Hotels at a Record Rate
Choice Hotels International, Inc. one of the world’s largest hotel franchisors, has over 400 hotels in the path of the total solar eclipse taking place on April 8 that are being booked at an increased rate of 800% compared to the same date last year.

Choice Privileges Named Among America’s Best Loyalty Programs for Fourth Consecutive Year
Choice Privileges, the rewards program of Choice Hotels International, Inc., has been recognized as one of America’s Best Loyalty Programs for the fourth consecutive year by Newsweek and Statista. This accolade, based on an independent survey of over 4,000 US customers evaluating loyalty programs across various segments, highlights Choice Privileges’ excellence in six key criteria.

Choice Hotels to Offer Access to Tesla Electric Vehicle Charging Stations at Participating Hotels
Choice Hotels International, one of the world’s largest hotel franchisors, announced today an agreement with Tesla to offer Tesla Universal Wall Connectors to participating Radisson, Cambria, Comfort, Country Inn & Suites, Quality Inn and other Choice-branded hotels across the U.S

Choice Hotels Makes History by Moving Entire Infrastructure to AWS Cloud
Choice Hotels International, Inc. has achieved a groundbreaking milestone by closing its last data center and becoming the first hotel company to shift its entire system infrastructure to the cloud, specifically Amazon Web Services (AWS).

Choice Hotels Reports Strong Growth and Expansion Plans for 2024
Choice Hotels International, Inc. has achieved substantial growth in 2023, surpassing expectations. The company reported a 1.4% increase in the number of hotels within its domestic upscale, midscale, and extended stay brands, with an almost 2% growth in the number of domestic properties in revenue-intense segments.