Choice Hotels International, Inc. today announces the relaunch of Radisson Individuals in the Americas region as an upper upscale soft brand focused on full-service, boutique and independent hotels that stand apart for their distinctive local character and superior guest service. This latest major investment in the Radisson Hotels Americas brands since their acquisition in 2022 builds on Choice’s legacy as a pioneer of the soft brand segment and strengthens its portfolio with an offering that serves a fast-growing segment of travelers who value an immersive, one-of-a-kind hotel experience. Choice is now extending the brand to owners for the first time, marking another step in the company’s expansion in the upper upscale tier at a time of rising consumer demand in this space.

Choice Hotels amplifies its presence in the extended stay market with the expansion of its Everhome Suites brand, unveiling new properties in Portsmouth, New Hampshire; Rochester, New York; and Somerset, New Jersey. Developed in partnership with Highside Companies, these strategic additions cater to the growing demand for midscale extended stay accommodations, offering amenities tailored to both business and leisure travelers.

Choice Privileges, the rewards program of Choice Hotels International, Inc., has been recognized as one of America’s Best Loyalty Programs for the fourth consecutive year by Newsweek and Statista. This accolade, based on an independent survey of over 4,000 US customers evaluating loyalty programs across various segments, highlights Choice Privileges’ excellence in six key criteria.

Choice Hotels International, Inc. has achieved a groundbreaking milestone by closing its last data center and becoming the first hotel company to shift its entire system infrastructure to the cloud, specifically Amazon Web Services (AWS).

Choice Hotels International, Inc. has launched its newest multichannel national marketing campaign, “A Stay for Any You.” The largest in Choice Hotels’ history, the campaign stars actor and writer Keegan-Michael Key in national TV and streaming TV ads and social media content.

Everhome Suites, a brand by Choice Hotels, is continuing its growth with the construction of three new hotels in California, and plans for six additional properties in Southern California. The expansion is part of Everhome Suites’ strategy to provide extended stay accommodations in high-demand locations.