lastminute.com, online provider of travel and leisure solutions in
Europe, has teamed up with Theatrenow, the independent information
service for theatregoers and late availability online ticket channel.
Together they will offer a new independent ticket sales and marketing
channel for producers and theatre venues.
Through the partnership all theatre tickets and promotions on site at
will be amalgamated with the in-depth online theatre
content of the Theatrenow website, presenting the customer with a
complete theatre package from just one location.
The site will launch in March and can be found at
It will offer all types of theatre ticket - full price advanced,
promotions, special offers and late notice tickets. In addition, a
weekly newsletter specialising in theatre will be targeted at regular
customers and potential new theatregoers.
The range of theatre choices and content for existing customers will
be expanded, whilst an increase in editorial theatre coverage and
greater variety of options will appeal to potential new customers.
Paul Shaw, head of lifestyle at lastminute.com, said, “Together
lastminute.com and Theatrenow are using their collective experience
to create a strong new theatre ticketing channel. Theatrenow`s
history of providing discount and last minute theatre tickets makes
it an ideal partner and a great fit with the lastminute.com brand.”
Robert Fox, co-founder of Theatrenow, said: “At a time when we all
recognise the importance of supporting the theatre industry, we
anticipate that this new service will encourage people to go to the
theatre all year round by making it easier and more accessible for
them to do so. I am very excited about the future of Theatrenow and
lastminute.com and their ability to inform and assist theatregoers
Initially the ticket sales service will be available only for
theatres in London and the West End, however, the service is expected
to roll-out across the UK later in the year.
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