avel Inventory Marketing Alliance, LLC (“TIMA”) today announced a new partnership with SynXis Corporation of McLean, VA. This partnership brings the two companies together to leverage the power of TIMA’s XML-based, merchant-model inventory distribution technology and the real-time room inventory availability provided by SynXis. This inventory partnership further expands TIMA’s existing inventory supply to include access to an additional 275,000 rooms in 4,200+ hotels worldwide.
“TIMA’s new partnership with SynXis is another exciting step in the growth of the TIMA inventory alliance,” said Leslie Lafferty, TIMA Co-Founder and Managing Director. “Through this supply partnership, the TIMA network not only gains availability, but it does so through channels the hospitality industry has already integrated and embraced - the SynXis reservation/yield management system.”
Bernard Ellis, Vice President Product and Channel Strategy of SynXis Corporation adds, “SynXis is continuously identifying new partnerships that can help us extend our distribution reach and bring more bookings to our hotels economically. TIMA meets those goals through both their superior distribution network and their Web-native technology. I anticipate a high level of participation by our hotels.”
More information about Travel Inventory Marketing Alliance, LLC can be found at http://www.timaonline.com/. Information about SynXis Corporation can be found at http://www.synxis.com/.
About Travel Inventory Marketing Alliance, LLC:
Hotel sales and distribution leaders First Internet Travel, Inc. (dba 1-800-USA Hotels) and Tourist Bureau Marketing, Inc. (dba Alliance Reservations Network) formed the Travel Inventory Marketing Alliance, LLC (“T.I.M.A.”) in May 2002 in an effort to establish long-term relationships between suppliers with net rate availability and subscribers based on an enhanced distribution and subsequent revenue model. T.I.M.A.`s a centralized, XML-based inventory aggregation and distribution system that allows participating suppliers to post real time availability and participating subscribers to acquire and re-sell selected inventory globally. TIMA has also established an improved supplier and commission payment system along with a robust database of inventory information that keeps web site inventory content current.
About SynXis Corporation:
SynXis® Corporation`s Internet-based ASP solution delivers full electronic distribution and reservations management capabilities to the worldwide hospitality industry. The SynXis Reservation Management System, at the solution`s core, empowers hotel operators to consolidate and manage hotel inventory from all sources - seamless GDS connectivity, over 1200 popular Internet travel sites, private-label central reservations systems, and full-service hotel Web sites. It also helps hotels build revenue by enabling them to independently manage each distribution channel from one easy-to-use control center. SynXis does not require major upfront investment and hotels can realize substantial cost savings with SynXis` simple transaction-based pricing model. SynXis is the technology source for more than 4,200 hotels, bed and breakfasts, resorts, and destinations, including, Harrah`s, VIP International, Interstate Hotels & Resorts, Colonial Williamsburg, and Jumeirah Hotels.