OTC Lauches New Flagship Brand

Online Travel Corporation (OTC), the UK`s leading online travel wholesaler and retailer, has announced its intention to capitalise on the demand for self-packaging with the launch of a new flagship brand Onlinetravel.com.


(Caption: Mark Jones,
CEO - Online Travel Corporation)

The company, which created the online tailor-made holidays market when it launched the first ever `Build Your Own` technology in October, 2001, says it has witnessed an enormous increase in demand for self-packaged deals.


The launch of Onlinetravel.com
, a URL purchased by OTC in June 2002, is intended to create a website that is focused on the industry`s fastest-growing new market, providing comprehensive self-packaging facilities for independent travellers, including air fares - from published through to tour operator rates - and worldwide hotels and apartments.


Mark Jones
, CEO at OTC commented: “Self-packaging for travellers has caused an industry whirlwind, and the launch of Onlinetravel.com, as our flagship brand demonstrates our commitment to remain at the head of the new market. We are confident that Onlinetravel.com will lead and continue to support this industry growth area.”

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Onlinetravel.com
will replace the company`s existing url www.otc-uk.com, with all traffic to that site diverted to the new address.

 

Related stories on ITN:

(08/07/2002) OTC Release Interum Results for First Half 2002


(27/06/2002) OTC`s Build-Your-Own Launches on Premier Site

(10/06/2002) OTC Acquires Travelstore.com for £2.1million

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