easyJet is reviewing its UK media buying account, currently held by Matters Media, who have worked with easyJet since the airline started in November 1995. The account is worth in the region of £7 million annually in the UK.
Mike Cooper, easyJet Commercial Director, said:
“We`ve used Matters Media to buy our media in the UK since the airline started almost five years ago, and they have definitely contributed to our success. During this time both our business and the market environment in which we operate have changed totally. As a result, we need to ensure we have world-class suppliers in place”.