China Southern Airlines (NYSE: ZNH) (HKSE: 1055), the largest airline in The People`s Republic of China carried 15.11 million passengers in 1999 Á? an increase of 50,000 passengers over 1998.
The 1999 passenger totals continue China Southern Airlines` dominance as China`s leading carrier with more than 25% of the domestic passenger air travel market.
China Southern Airlines` International transpacific service between Guangzhou and Los Angeles (round trip) increased 16% over 1998 - from 49% to 65%.
“The total company commitment of our more than 15,000 employees and the entire senior management team is focused on providing safe, reliable and on-time service to our valued passengers,” said President Yan Zhi Qin.
Yan lauded the marketing, promotional and Sky Pearl Club frequent flyer club departments and staff at the airline`s world headquarters based at Baiyun International Airport. “We have made a considerable effort in `getting the word out` both domestically within China and internationally on the service benefits and our superb in-flight service of our new Boeing and Airbus aircraft,” said Yan, adding, “our sales team has done a marvelous job in communicating the service benefits to the frequent corporate and leisure customer here in China, regionally in Southeast Asia and internationally in the USA and Europe.”
China Southern Airlines is regarded as having one of the most aggressive and market-savvy airline management teams in the aviation industry.