The man responsible for dressing some of the world’s most glamorous women will soon be working his magic in the air.
Glamour Designer of the Year, Julien MacDonald has been chosen to design a new uniform for more than 30,000 British Airways staff.
Julian, who has dressed the likes of Elizabeth Hurley, Nicole Kidman and Joely Richardson, was chosen after an extensive consultation exercise amongst British Airways staff which started in August 2000.
Julien’s vision for the new uniform was chosen from a shortlist of three British designers.
British Airways Director of Marketing Martin George said:
” Our uniform is one of the most powerful symbols of the British Airways brand and it is important that it is worn with pride by our people on the ground and in the air.
“Julien’s vision for our new uniform reinforces the airline’s refreshed identity - classic yet modern, stylish but practical - a quality brand which is recognisable around the world.”
Julien MacDonald commenting on the announcement said:
“This is fantastic news and I am really looking forward to working with British Airways.
” My first job will be to meet as many staff as possible and listen to their views on my vision for the uniform.
” Air travel is a glamorous business and my aim is to create a uniform which reflects this but which is also practical - making all British Airways staff feel smart and comfortable whether they are in Moscow or Mauritius.”
The next stage of the development of the uniform will be for Julien to listen to the views of staff and then produce some designs for the new uniform. It is expected that staff will be wearing the new uniform by the end of next year.
Julien was recently appointed Artistic Director of Givenchy, one of the top Haute Couture houses in the world.
Announcing this appointment Givenchy president Marianne Tesler said:
“Julien’s love of art, his creativity and his energetic personality bring so much to the House of Givenchy. And his design sensibility is very representative of the Givenchy woman - classy, modern, elegant, sexy and feminine.”