Marriott rolls out ad campaign

Marriott International has launched a dynamic and sophisticated multi-media advertising campaign to support its global, nearly 500-hotel-strong upscale, deluxe Marriott brand.

“We wanted to create a motivating and highly relevant campaign that stands out clearly against the more traditional product-led approach to business advertising,” said Belinda Pote, senior vice president of international brand marketing. “We chose ‘dance’ as the vehicle because of its inherent synchronicity, visual appeal and the fact that every country has its own cultural variations. The campaign speaks to our achievement-driven business travelers across the globe in a language that allows us to portray the diversity of our Marriott hotel offering and demonstrate how our hotels work in perfect harmony to support the needs of these travelers.