Rocco Forte Hotels signs PLC

Jimmy Suh, managing director of The Private Label Company LLC (PLC), has revealed that Rocco Forte Hotels has signed to become one of its customers.

The PLC is a joint venture between The Leading Hotels of the World, Ltd. and TRUST International, offering superior reservations, sales, and distribution services to hotel and travel companies.

In making the announcement, Mr. Suh said, “We are very pleased that one of the world’s most respected luxury hotel brands has chosen The Private Label Company to manage its global reservations distribution, providing them with both GDS and toll-free telephone services.”

Commenting on the move Richard Power, managing director, UK operations and brand marketing for Rocco Forte Hotels, said, “This marks a coming of age for our brand.  During our first ten years we have used The Leading Hotels of the World GDS chain code ‘LW’ and the company’s reservations offices.  Without them we could not have reached this stage in our development, so I am delighted that Leading Hotels is a key partner in the company which will provide distribution services for our brand and ensure our continued growth.”

The PLC gathers the resources and experience from The Leading Hotels of the World and TRUST International, leaders in their respective fields, to deliver superior reservations, sales, CRM marketing, and distribution services to hotel companies whose objective is to maximize the revenue potential of their brand and products.


Mr. Suh stated further, “We could not be happier with the profile of Rocco Forte Hotels.  It is a brand that has established itself as one of the preeminent names in luxury hospitality, and it is perfectly suited to derive the highest benefits from services that the PLC is prepared to deliver.”