Berjaya Hotels & Resorts has signed an agreement with Pegasus Solutions to broaden the international presence of 14 properties through the Unirez by Pegasus(TM) representation service.

Unirez will allow Berjaya to connect to the four major global distribution systems (GDSs) - Amadeus, Galileo, Sabre and Worldspan - allowing greater booking access for customers and an extensive network of travel agents. The representation service will also link Berjaya to more than 1,000 leading travel Web sites around the world, and connect the hotel group to corporate accounts, granting direct access to book negotiated rates online and reduce distribution costs. Lynn Oh, vice president of sales and marketing for Berjaya Hotels & Resorts, said the agreement is an important step in Berjaya’s efforts to expand its presence worldwide.

“We are looking forward to the positive results this agreement with Pegasus will generate for our hotels.” said Oh. “The brand awareness and exposure we will achieve through Unirez will help us attain our goal to increase bookings and recognition worldwide.”

Pegasus’ Unirez representation service will enable Berjaya to manage rates and distribution channels in real-time, enter unlimited room and rate types, and manage each distribution channel independently from a single database. Unirez also offers Berjaya the opportunity to select a number of optional marketing, business performance and Internet services from Pegasus. Olivier Dombey, Pegasus regional vice president, Asia Pacific, said the agreement is not only a positive move for Berjaya, but also for Pegasus.

“We look forward to helping Berjaya break through to new markets worldwide through the Unirez service,” said Dombey. “Berjaya Hotels & Resorts is one of Malaysia’s most recognized hotel groups, and we are eager to provide the technology necessary to extend this presence to help tap new revenue streams.”

Through the agreement, Unirez will represent 14 Berjaya properties worldwide, including 10 in Malaysia, one in Singapore, two in Seychelles and one in the United Kingdom.
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