LateRooms.com has appointed James
Pogson to head its new online travel solution, miniBreaks.com.
Pogson has extensive experience within the hotel sector and was previously
Director of Distribution at Choice Hotels Europe and Head of e-Commerce at
Moat House Hotels. He will be responsible for leading the launch and
development of miniBreaks, which is due to be released in Spring 2007.
Building on the success of LateRooms.com, miniBreaks will enable customers
to book an experience-specific break or create a bespoke stay in a preferred
“In response to demand from both customers and property owners, miniBreaks
will be organically developed, providing flexibility, unique choice and
activity-related getaways to help select the best short break.” said James
Pogson, head of miniBreaks.com, “We have recognised the market is looking
for more than just competitive pricing. After launching miniBreaks in the
Spring, we will continue to evolve content and build partnerships to satisfy
our customers’ needs”.
?“ames understands not only the hotel industry, but also customer behaviour,
distribution and the specifics of online booking, which is increasingly
becoming the mode of choice for those looking for a quick weekend away,”
said Chris Allen, CEO, LateRooms.com. “miniBreaks complements LateRooms
perfectly giving our customers an additional choice of product, experience
and value proposition.”