VRX Worldwide Inc. announced today that its wholly owned subsidiary, VRX Studios, will take hotel photographs for Cendant Hotel Group for display
on the Howard Johnson and Travelodge brand Web sites and publication in
advertising and marketing materials.Based on the successful completion of a pilot project to photograph
Cendant’s franchised Howard Johnson and Travelodge hotels in California,
Cendant Hotel Group has contracted with VRX to photograph Howard Johnson and
Travelodge hotels throughout the United States. Under the agreement, VRX will
photograph each property and provide a brief description of the amenities,
room types and services offered by each hotel.
“Being selected by Cendant Hotel Group, the largest hotel franchisor in
the world, to provide custom content services is an accomplishment that
everyone at VRX is proud of,” stated David MacLaren, President and CEO of VRX.
“Our agreement with Cendant Hotel Group will allow us to grow our custom
services division and further diversify the services that we offer. To meet
Cendant Hotel Group’s current content needs, we will be increasing the size of
our photography and image editing departments and adding additional production
and planning resources. We look forward to exceeding all of Cendant Hotel
VRX has been providing industry leading visual content solutions to the
online travel industry for the past five years and is recognized as a global
leader in producing consistent, high quality, interactive, visual content.
Utilizing teams of highly trained photographers and image editors along with
high end photography equipment and proprietary production infrastructure and
processes, VRX continues to set the standard for online visual content.