Bloomberg and London City Airport have announced a three-year agreement to install an immersive, technology-driven Bloomberg brand experience brought to life across a number of physical and digital touch points within the airport.
Opening in spring 2014, the first Bloomberg Hub will enhance the experience of close to 3.4 million customers who pass through LCY each year.
Maureen McGuire, chief marketing officer, Bloomberg, said: “The Bloomberg Hub embodies the Bloomberg brand: a dynamic, living network brought to life inside the airport.
“It is an innovative and exciting brand sponsorship, which goes beyond traditional advertising to deliver connectivity and valuable, up-to-the-minute news and data to business travellers.
“This is Bloomberg’s biggest brand initiative worldwide and reinforces our continued investment in London as a leading global financial centre.”
With nearly two thirds of those passengers travelling for business, the Bloomberg Hub will deliver relevant and timely news, data and travel information in Bloomberg’s hallmark smart, engaging style.
Matthew Hall, chief commercial officer, LCY, added: “Time is money, and staying productive while in transit is of paramount importance to today’s business traveller.
“The Bloomberg Hub adds an innovative extra dimension to the airport’s core propositions of location, convenience and speed of transit, which are what makes LCY London’s business airport of choice.
“Bloomberg’s unrivalled provision of business-focused information and ancillary data will allow our customer base to complete their journey better prepared for what’s happening in the world.”