AbouTourism, the international destination management and marketing consultancy announced its collaboration with the Brussels-based research company, TCI Research, as the exclusive representative of TRAVELSAT© Competitive Index in Greece & SE Europe/Eastern Med Destinations.
TRAVELSAT© Competitive Index, a key product of TCI Research, is an unrivaled benchmarking tool that offers tourism industry professionals vital information based on independent global feedback of tourists on over 80+ Satisfaction Indexes for over 100 destinations and markets.
“TravelSat Competitive Index, is an essential instrument for tourism destinations and fills a long sustained gap in qualitative tourism benchmarking in the region. We are optimistic that tourism decision makers seeking to enhance their marketing and competitive edge will incorporate it as part of their destination’s development, management & marketing process”, said AbouTourism Managing Director & Founder Manolis Psarros.
TCI Research Founder & Managing Director Olivier Henry-Biabaud adds: “With AbouTourism joining the network of regional TRAVELSAT partners, tourism organizations and stakeholders can combine the benefits a global standard survey with customized local expertise. Benchmarking is essential for SE Europe/Eastern Med Destinations to improve further their competitiveness.”
TRAVELSAT© is the only global professional survey offering: A reference global norm measuring tourists’ satisfaction; Independent data collection; Benchmark instrument designed for tourism stakeholders; 80+ competitive indexes reporting visitors’ experience; 100+ markets and traveller segments; Large and relevant benchmark (geographical & motivational); Standard methodology (2 years of validation process); Customised reporting (all destinations’ needs and sizes); Multiple applications such as marketing, policy making, communication.
More specifically, TRAVELSAT© answers questions such as:
Which accommodation types generate the highest and lowest satisfaction levels vs competitive destinations?
Do satisfied visitors envisage coming back to the same region or exploring other areas?
Who are the segments spreading good reputation of my destination vs other destinations?
And who are my detractors ? Which competitive destinations delight them today?
How do I perform on quality criteria related to sustainability and environment vs Euromed norms? And who is best-in-class in these areas?
And many more…systematically benchmarking results of destinations in their specific competitive environment.