Brand USA, the destination marketing organization for the United States, today launched America the Beautiful, a global tourism marketing campaign and platform that represents the organization’s most ambitious marketing initiative to date. The campaign debuts during this week’s Brand USA Travel Week U.K. and Europe, now in its seventh year, which connects U.S. destinations with leading international buyers and media from 20 countries. Today’s announcement comes as international travel continues to drive meaningful economic impact. Year-to-date through July, travel and tourism exports totaled $147 billion, up two percent year-over-year. That spending is projected to generate approximately $39.6 billion in federal tax revenue by year’s end, support millions of American jobs, and contribute to a total economic impact of $551 billion in 2025. The campaign is strategically timed to build on that momentum and accelerate growth ahead of 2026, a milestone year marked by the FIFA World Cup, America’s 250th anniversary, and the Route 66 centennial.

Fabulously funky Shoreditch hotel nhow London is getting into the Halloween spirit with a week of spooky screenings, bottomless popcorn and plenty of eerie vibes. From Monday 27 to Friday 31 October, the design-led hotel will transform its bar into a pop-up cinema for guests and locals to enjoy free big-screen Halloween movie nights. Attendees can expect jump-scares, recent releases and a never-ending supply of sweet and salty popcorn - all served with a side of London cool.

Etihad Airways has reached a new milestone in its growth story, now operating 300 scheduled passenger flights per day. This achievement is underpinned by strong growth in 2025, highlighted by an over 20% year-on-year increase in daily flights, positioning Etihad among the fastest-growing full-service airlines globally. It reflects the airline’s strongest performance to date, driven by operational excellence, sustained passenger demand, and continued network expansion. All 300 daily flights are scheduled passenger services, underscoring Etihad’s role in connecting people and cultures while advancing Abu Dhabi’s position as one of the world’s most connected and accessible cities.

As UK travellers seek more meaningful, experience-driven escapes this autumn and winter, La Palma offers something truly unique: mesmerising starry nights framed by volcanic landscapes and lush forests. Renowned for its minimal light pollution, pristine natural beauty, and elevated observatories, La Palma is emerging as a must-visit destination for those craving immersive, offbeat travel under the cosmos.

In a dazzling celebration of excellence, Vietravel—Vietnam’s pioneering travel company—shone brightly at the Asia & Oceania Gala Ceremony of the 2025 World Travel Awards, where it proudly claimed the title of Asia’s Leading Tour Operator 2025. The announcement drew thunderous applause, marking not only a defining achievement for Vietravel but also a moment of immense pride for Vietnam’s tourism industry as a whole. For over two decades, Vietravel has been a trusted name for travellers seeking authentic and enriching experiences across Asia and beyond. This year’s win reaffirmed the company’s leadership in crafting journeys that blend discovery, culture, and comfort—an achievement that resonates deeply in an era where travellers crave meaningful connections with the destinations they visit.

Moxy Hotels, part of Marriott Bonvoy’s portfolio of over 30 extraordinary hotel brands, proudly announces the opening of Moxy Tulum, marking a pivotal moment in Marriott International’s growth strategy for the Caribbean and Latin America. As the first Moxy property in the region, Moxy Tulum introduces a fresh, youthful energy to CALA’s hospitality landscape—catering to a new generation of travelers seeking immersive, design-forward experiences.