The Honourable Edmund Bartlett, The Minister of Tourism, Caribbean’s Leading Destination: Jamaica
Sandals Resorts is making its mark in the growing Voluntourism sector, with the launch of its latest initiative which enables holidaymakers to visit local schools in the Caribbean and help children learn to read. The all-inclusive market leader is also preparing to host the prestigious World Travel Awards at its Royal Caribbean & Private Island property this evening.
Jamaica’s position as a leader in the global tourism arena has been further bolstered after the destination was elected to serve in several key leadership positions within the United Nations World Tourism Organisation. Tourism minister Edmund Bartlett revealed: “Jamaica has been elected to serve as vice president for the 19th General Assembly of the UNWTO now underway in South Korea and as Jamaica’s representative I will again preside over several sessions of the Assembly.”
Holidaymakers are being offered the unique opportunity to learn about Jamaican culture, heritage, and cuisine whilst being immersed in the traditional village lifestyle. Two community tourism leaders have teamed up to facilitate this with the “Home of Community Tourism” initiative which offers experiential and educational holidays.
Jamaica’s golfing scene is guaranteed to impress even the most jaded golfing enthusiasts. Montego Bay is home to the country’s best courses, luring guests with the promise of rum punches under swaying palms with ravishing tropical backdrops.
Jamaica tourism minister Edmund Bartlett has been touting the continued success of the destination to potential tourism partners in Palma de Mallorca, Spain. He was particularly keen to stress the national tourism product would not be disrupted by the decision by Bruce Golding to step down as prime minister.
Jamaica is home to some of the most famous spas in the world, from the FieldSpa at Goldeneye, to the Fern Tree, Rock Resorts Spa at the Half Moon – it’s no wonder visitors return again and again to experience authentic Jamaican pampering. With its ancient healing remedies of native herbs, fruits and botanicals, BTN takes a look at some of the latest spa developments taking place across this premier Caribbean spa destination.
Jamaica’s Ministry of Tourism, through the Tourism Product Development Company (TPDCo), has launched an extensive public awareness HIV/AIDS campaign in an effort to reduce risky sexual behaviour within the sector.
The government of Jamaica has approved an increase in the Tourism Enhancement Fee from $10 to $20, effective October 1st. The funds will be reinvested in the Caribbean destination’s tourism infrastructure to allow the continued development of the sector.
Participants at the 4th annual Tourism Outlook Seminar being held at the Half Moon Conference Centre in Montego Bay, St. James, have been challenged to retool by pumping more investment into the Tourism Industry in order to appeal to the changing demands of consumers.
Jamaica has seen a continued increase in visitor numbers during its high season, attracting seven per cent more holidaymakers when compared to the previous year. Numbers include a 5.6 per cent jump in stopover visitors and 9.6 per cent growth in cruise passengers, between December 15th and April 15th.