Hard Rock International’s highly anticipated hotel, REVERB by Hard Rock® Hamburg, is now open. REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travellers alike. The hotel is located within the historic St. Pauli Bunker and vibrant neighborhood known for its bustling port, remarkable architecture and cultural scene. The property features a modern design, traveller-friendly integrated technology and programming that infuses local music, food and lifestyle.

Hard Rock International announces the return of the Hard Rock Beach Club for 2024 with world-class entertainment for race weekend for the 2024 FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX. Performers this year include Ed Sheeran and John Summit, with more A-list acts to be announced in the coming weeks.

Hard Rock International has appointed John Rees as its new Senior Vice President of Hotel Operations. In this role, Rees is responsible for leading and supporting all facets of hotel operations across the Hard Rock International portfolio, including both corporate-managed and franchised locations. Rees reports directly to Jon Lucas, Chief Operating Officer of Hard Rock International.

Seminole Hard Rock has appointed Elena Alvarez as the new Senior Vice President of Marketing and Brand Partnerships for Seminole Gaming and Hard Rock International. In this new role, the company veteran will be responsible for the development of brand activations and integrating assets across Hotels, Cafes, Retail, and Casinos including overseeing the development of new revenue-generating platforms.

Hard Rock International and global brand ambassador, Leo Messi, are taking their partnership to the next level by curating their first-ever Messi menu for kids, “The Hard Rock Messi Kids Menu”.

The luxurious hotel located in Praia do Vau, Portimão is set to open in Summer 2026