The World Travel & Tourism Council (WTTC) convened its landmark Global Leaders’ Dialogue during its 25th WTTC Global Summit in Rome today, bringing together government ministers and global CEOs to tackle some of the sector’s most pressing challenges. Government ministers and global CEOs unite in Rome to tackle competitiveness, sustainability, and seamless travel

Seoul's global tourism campaign, "Absolutely in Seoul," starring global K-pop artist JENNIE, has reached a cumulative 600 million views worldwide since the videos were released. This milestone sets a new record in the history of Seoul's global tourism campaigns - the biggest achievement in eight years - and underscores the powerful synergy between JENNIE and Seoul.

Life is short. We all know the phrase, but how often do we live by it? As people spend hours scrolling screens, numbed by endless AI prompts and algorithm-driven feeds, many realize they're drifting into a zombie-like autopilot. That's why bucket lists matter — the intentional quests to embrace the best of life before we "kick the bucket." For thrillseekers, that pursuit isn't about beaches and sunsets. It's about chills, adrenaline, and the electrifying memories created in America's most legendary haunted attractions.

Emirates Skywards, the award-winning loyalty programme of Emirates and flydubai, is celebrating its 25th anniversary with a Silver Jubilee campaign that combines global recognition with exclusive rewards for its 37 million members. To mark the milestone, Emirates will debut a bespoke “25 years” aircraft livery in striking silver, set to fly worldwide from next month, while members will be treated to 25 days of generous prizes, bonus Miles, and unforgettable surprises both in the air and on the ground.

In the context of this year’s World Tourism Day dedicated to “Tourism and Sustainable Transformation”, it is time to highlight the global impact of the industry and the travel tech role in driving the industry towards a more sustainable future.

Flying to more countries than any other airline worldwide, Turkish Airlines is taking another significant step forward in line with its strategic growth plans. The national flag carrier has reached an agreement with Boeing and will add a total of 75 wide-body Boeing 787-9 and 787-10 aircraft to its fleet between 2029 and 2034, consisting of 50 firm and 25 option orders within this scope. In terms of engine procurement, Turkish Airlines is continuing negotiations with manufacturers Rolls-Royce and GE Aerospace. Within the scope of this strategic acquisition, negotiations between Turkish Airlines and Boeing regarding the purchase of a total of 150 aircraft, consisting of 100 firm and 50 option orders for the 737-8/10 MAX models, have been completed. Subject to the successful conclusion of ongoing discussions with engine manufacturer CFM International, orders for the 737-8/10 MAX aircraft will be placed.