Worldhotels, one of the leading groups for independent hotels worldwide, and Sixt rent a car, one of the largest mobility service providers worldwide, have launched a new global partnership.

Worldhotels guests will receive a discount of up to ten per cent when booking a vehicle with Sixt.

The group’s hotels profit from the new partnership by receiving great benefits, for example commission payments on all offline and online bookings for their guests.

Reciprocal marketing will see both Worldhotels and Sixt credited as partners on each other’s websites and newsletter communication, increasing brand visibility for both.

The partnership also provides the opportunity for individual Worldhotels affiliates to form closer ties with their local Sixt office and benefit from tailored marketing activities

Sixt has 4,000 locations worldwide and, with the world’s largest BMW and Mercedes-Benz fleets, specialises in supplying top-class vehicles at highly affordable rates.

Sixt joins a growing list of Worldhotels partners, including 25 frequent flyer programmes.

“The Sixt brand stands for high quality and high value at the same time. With this partnership, we are further enhancing our distribution strategy by encouraging clients of both companies to book directly,” commented Paulo Salvador, Worldhotels’ global vice president marketing & sales.