New Indian minister of tourism, K Chiranjeevi, has launched a new Incredible India international advertising campaign at World Travel Market.

Under the headline ‘Find What You Seek’, the campaign will target the UK market.

The campaign was officially launched at an Incredible India event at The Guoman Tower Hotel, which was attended by over 400 guests.

The evening included a performance by traditional Bollywood dancers, a sit-down Indian banquet and even a mechanical elephant parading up and down in front of Tower Bridge.

The new ‘Find What You Seek’ campaign aims to highlight to consumers that they will find whatever they are looking for from a holiday in India, creating an awareness of the destinations and products available in India which in turn aims to increase international visitor figures by 12 per cent each year until 2016.

For further details on Incredible India visit the official website.