TripAdvisor has announced the launch of a new Management Centre with free resources and content to help hospitality business owners engage with the traveller community.

The suite is designed to drive sales and manage properties’ reputations online.

The resource platform serves as an educational hub with videos, how-to guides and tips, providing owners with crucial strategies for reaching researching travellers on TripAdvisor.

“TripAdvisor has launched the new Management Centre and accompanying educational series to provide hospitality business owners with helpful resources and actionable strategies for increasing bookings,” said Christine Petersen, president of TripAdvisor for Business.

“As part of our ongoing efforts to help great businesses thrive, we’re offering the content business owners demand most.”

The new Management Centre includes the following resources and enhancements:

How-to videos: Two-minute clips providing an overview of TripAdvisor’s free tools.

How-to guides and tip sheets: Quick overviews and advice on the most effective marketing activities.

TripAdvisor for Business blog: Regular updates on TripAdvisor news and resources, property success stories and industry updates.

Easy-to-use design: Straightforward, intuitive user interface based on owner feedback.

For more information, visit the website.