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TripAdvisor forges partnership with

TripAdvisor forges partnership with

With the goal of offering travellers a worldwide list of properties, TripAdvisor has partnered with four major global holiday rental brands, including AKENA Technologies, editor of is positioned to play a leading role in the European owner direct holiday rentals sector, offering owners the best visibility/price ratio on the market.

“The partnership is entirely in keeping with our strategy to optimise our owners’ visibility and to offer them a highly competitive annual subscription,” explained Hervé Paccard, managing director of AKENA Technologies.

“Today, our owners’ ads automatically feature on all of our European websites at no extra cost, and on many partner websites too.

“Soon, they will appear on the world’s largest travel site, which can only be good news for the owners we host,” he added.

The announcement came during the PhoCusWright Travel Show (USA).

TripAdvisor-branded sites make up the largest travel community in the world, with more than 50 million unique monthly visitors, 20 million members, and over 50 million reviews and opinions.

The sites operate in 30 countries worldwide.

Based in France, AKENA Technologies is a pan-European e-tourism player.