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Travelodge launches SuperRoom premium economy concept in UK

Travelodge launches SuperRoom premium economy concept in UK

Travelodge has launched new SuperRooms, bringing the premium economy concept familiar to airline users to the UK budget hotel market.

This new class of room, the first of its kind in the UK budget hotel market, dials up the comfort factor with a concept designed especially for business and leisure customers who want the extra choice of a more premium room.

The stylish SuperRoom has everything that you would expect from Travelodge but with lots of new additional creature comforts. 

It has been styled in a modern residential décor scheme, creating a home from home feel.

It features a new dream-light colour scheme which includes tones of calming blue, warm beige and tranquil taupe, as well as blackout curtains, creating a relaxing atmosphere for a restful night’s sleep.

The signature creature comforts in the SuperRoom also include Lavazza fresh capsule coffee machines, adjustable showers, and multiple power and USB charging points.

An in-room iron and ironing board, a powerful hairdryer and full length mirror, and a Samsung Slimline wall-mounted flat screen TV complete the look.

Travelodge chief executive Peter Gowers discusses the new SuperRoom

Peter Gowers, Travelodge chief executive, said: “At Travelodge we are all about bringing great value and choice to the budget traveller. 

“Our new SuperRoom adds an extra choice, for customers who value that little bit more comfort and are spending more time in the room.

“Alongside our recently upgraded classic room, this is another important milestone on our journey to become the favourite hotel for value.”

New SuperRooms are currently available at Travelodge London Waterloo, London Farringdon, London Euston and London City Road.

During 2017 the company expects to invest approximately £5 million in the initial launch of 1,000 SuperRooms, including further central London locations, London’s Heathrow and Gatwick airports and Bath.