As daytime clubbing and ‘Before Midnight’ social experiences continue to grow in popularity, Hotel Vulcano in Playa de las Américas is offering a different take on the traditional party break with its Beats & Brunch concept.

Guests can enjoy a leisurely brunch until midday before spending the afternoon with live DJs, drinks and friends in a lively poolside setting. By the evening, the party has already happened, leaving guests free to head out for dinner or simply unwind before calling it a night. The result? Guests can wake up ready to make the most of everything Tenerife has to offer, from its beaches to its landscapes, attractions and excursions.

The concept comes as interest in daytime social experiences continues to grow, with a 2024 study reporting an 800% increase in online searches related to daytime clubbing. Rather than centring holidays around late nights and recovery days, more travellers are embracing experiences that deliver a lively social atmosphere without writing off the following day.

At the heart of the experience is Hotel Vulcano’s Bed & Brunch concept, allowing guests to swap fixed breakfast times for a relaxed brunch served until midday. Combined with live DJ sessions, it offers a different rhythm to the traditional party holiday, giving guests the flexibility to enjoy both the hotel’s social atmosphere and everything else the island has to offer.

Jo Robinson, Chief of Sales at Spring Hotels, said: “People don’t come to Tenerife just for the nightlife. They come to discover volcanic landscapes, wander through colourful coastal villages, spend long days by the pool or on the beach, and experience everything that makes the island so special.

“Beats & Brunch gives guests the chance to enjoy the fun, energy and atmosphere of a social holiday, while still making the most of the next day. After all, the best holidays are the ones you can enjoy from morning till night.”

A seven-night stay at Spring Hotel Vulcano in Playa de las Américas, Tenerife, is available with Jet2holidays from £954pp, based on two adults sharing a standard room on a bed and breakfast basis, including the hotel’s extended brunch served until 12 noon. The price includes Jet2holidays’ current £100pp discount, return Jet2 flights from London Gatwick on 4 August 2026, 22kg hold baggage, 10kg hand luggage, coach transfers and ATOL protection. For more information or to book, visit www.jet2holidays.com or call 0800 408 5591. Departures from other UK regional airports are also available.

For more information about Spring Hotels, visit www.springhoteles.com.