Coca-Cola will be the Official Soft Drink Partner of Expo 2015, the Universal Exhibition in Milan from May 1 to October 31, 2015. Coca-Cola has been selected by Expo by virtue of its global commitment to innovation, that is understood as the engine of sustainable growth, capable of generating wealth for the community, at the same time respecting and protecting all resources used and encouraging consumer lifestyles that are fair and balanced.
“I am delighted to count Coca-Cola among the Partners of Expo” said Giuseppe Sala, CEO of Expo 2015 “and I am particularly pleased that Coca-Cola wants to enrich the experience of our visitors by addressing questions such as a balanced diet, the importance of healthy living and active lifestyles, while respecting environmental sustainability.”
At Expo 2015 Coca-Cola will deliver a corporate pavilion where its heritage, vision and innovation will be brought to life, in line with the theme of “Feeding the Planet, Energy for Life.” The pavilion will thus become the framework in which Coca-Cola will be able to recount in an experiential way its sustainability model, based on the promotion of active lifestyles, the importance of a balanced diet, product innovation and packaging, and the protection of the environment.
The partnership of Coca-Cola with Expo Milano 2015 provides a rich calendar of happenings, conferences and evening events that will offer visitors a chance to reflect on global issues such as food and environmental sustainability. The program also includes a commitment to the promotion of Expo Milano 2015 by Coca-Cola as part of its communication and marketing initiatives.
Coca-Cola believes that deeper and more influential innovations in the coming decades will be born from the encounter between sustainability practices and the value chain. For this reason, Coca-Cola is working to incorporate sustainable innovations at global and local levels in every aspect of its operations: from the choice of its ingredients to widening the range of its drinks, and the replenishment of water equivalent to that used to the recovery and the recycling of packaging.
“The scope and scale of today’s global challenges require a model of cooperation based on what we call the golden triangle - the meeting point between institutions, private enterprises and civil society,” said Muhtar Kent, Chairman and Chief Executive Officer of The Coca-Cola Company. “That’s why we are proud to be part of the Expo. It’s an excellent opportunity to share possible solutions to the global challenges of food and environmental sustainability.”
“In the past, Coca-Cola has participated in several Universal Expositions and we are particularly pleased to support Italy in such an event of global reach,” said Evguenia Stoitchkova, General Manager Coca-Cola Italia. “The collaboration with Expo 2015 is a further sign of our commitment to reduce the environmental impact of our activities, the promotion of healthy and active lifestyles in supporting the development and the communities in which we operate.”