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The Bailey’s Hotel in Bloom: A Luxurious Blend of Sustainability and Luxury

The Bailey’s Hotel London Kensington marks Earth Day with a vibrant celebration of sustainability in collaboration with sustainable fashion platform My Wardrobe HQ and florist Rebel Roses. This initiative underscores the hotel’s commitment to environmental stewardship and sustainable practices, demonstrating that beauty and sustainability can seamlessly coexist.

The hotel unveiled a captivating display of sustainable silk flowers on its iconic staircase from Rebel Roses; a floral design company with a passion for producing sustainable florals. Rebel Roses specialises in crafting exquisite displays using silk flowers, championing longevity and minimizing environmental impact. Silk flowers, as opposed to fresh blooms, offer a sustainable alternative that can be reused, while remaining every bit as beautiful as real flowers, as demonstrated by the magnificent showcase of blooms at The Bailey’s Hotel, which will be present for all to capture it’s floral beauty for a week.

To complement the beautiful blooms, My Wardrobe HQ, a luxury fashion rental marketplace dressed attendees in sustainable luxury fashion from their catalogue during a launch event, offering guests the chance to look and feel good while minimizing their environmental impact. My Wardrobe HQ celebrates sustainability everyday by advocating for the resale and rental of clothing as a greener alternative to purchasing new clothing frequently.

The Bailey’s Hotel London Kensington
Established in 1876, The Bailey’s Hotel London Kensington is the picture of Victorian elegance meets modern boutique charm. Part of Millennium Hotels and Resorts, its 212 rooms are beautifully styled with design that is proudly British—from stunning stained-glass windows and a large chandelier in the lobby, to an impressive original spiral staircase that spans five storeys. Dining sees the upscale Bugis Singapore Restaurant bringing a touch of contemporary Asian flair, with authentic Singaporean dishes that carry Malaysian and Chinese influences. The hotel is conveniently located on Gloucester Road, close to some of the city’s most popular landmarks, such as Royal Albert Hall, Kensington Gardens, and the Natural History Museum. For more information, visit

Millennium Hotels and Resorts
Millennium Hotels and Resorts (MHR) is a dynamic, global hospitality group with luxury properties spanning four continents and 80 destinations. With a reputation for excellence, MHR owns, manages, and operates over 130 properties worldwide including in New York, Los Angeles, London, Paris, Dubai, Abu Dhabi, Auckland, Beijing, and Singapore. Its diverse portfolio spans brands including The Biltmore, Grand Millennium, Millennium, M Social, Studio M, M Hotel, Copthorne, and Kingsgate—offering the perfect address for business and leisure travellers who are looking for hospitality experiences that go above and beyond.
About Green Tourism
Green Tourism is an industry-leading sustainability accreditation and consultancy. Its global membership spans the tourism, hospitality, and events sectors, venues to visitor attractions, and hotel groups to destination management organisations. Green Tourism has supported and championed businesses to advance - and evidence - their sustainability practices and standards, empowering them to do business better. Green Tourism is proud to serve its members and to use its unrivalled experience and expertise to help create a more sustainable future for people, places, and our planet.

Background on My Wardrobe HQ
MY WARDROBE HQ is the UK’s first fashion rental marketplace; a leading destination for renting and buying contemporary and luxury womenswear fashion. With a concession in Harrods. We believe fashion rental is the solution to consuming fashion in a sustainable way. Discover clothing and accessories that we have sourced from our brand partners as well as items from the wardrobes of celebrities and influencers including Arizona Muse, Poppy and Chloe Delevingne, Olivia Buckingham, Roxie Nafousi, Caroline Fleming, amongst many other stylish women across the UK. The items you find on this platform are a mix of new and past season; items that go beyond the past few seasons and are chosen due to their desirability, trend and designer. MWHQ is truly circular; rent an item and love it.

Background on Rebel Roses
A floral design company with a passion for sustainable silk flowers. Silk flowers are better than cut flowers for the environment. Silk flowers will last many years over fresh flowers. Artificial silk flowers have a smaller carbon footprint and are biostable compared to fresh flowers that needed to be transported around the world at speed and refrigerated during transportation.

As a testament to its commitment to sustainability, The Bailey’s Hotel recently achieved the prestigious Green Tourism bronze accreditation. The hotel has worked towards the elimination of single-use plastics, with the introduction of glass bottles in guest rooms, and switched to the use of biodegradable and non-toxic cleaning agents. 99% of the lights within the hotel have been retrofitted with the more energy-efficient LED bulb. The Bailey’s Hotel remains steadfast in its commitment to taking steps towards improving sustainable practices within the hotel.