Breaking Travel News

Lixto helps Iberostar increase the competitiveness of its products and global business

Lixto helps Iberostar increase the competitiveness of its products and global business

Lixto Software (, the Web intelligence company, today announced that Iberostar (, a leading global hotel chain, is using the Lixto Travel Online Market Intelligence (OMI) solution to help improve its international business competitiveness and performance.  Iberostar is using Lixto Travel OMI to mash-up global market data into a single business intelligence analytics and reporting infrastructure to better understand its market position.

Miguel Gonzalez, Vice Director of Sales Online at Iberostar, said; “With Lixto Travel OMI we will be able to manage the competitiveness of our global hotel offering from our central office in Mallorca. The Lixto Travel Online Market Intelligence (OMI) solution delivers one single view to relevant market data, enabling us to make better and faster decisions to help improve our business performance”


According to Jason Houle, Vice President Travel Solutions at Lixto; “As a global player in this space we are delighted that Iberostar has chosen our solution and we look forward to working with them to develop their analytical framework to drive their business forward.  The Lixto Travel OMI solution allows companies to maximise their understanding of the market by aggregating and mashing-up key data to support decision making. “



Iberostar will run Lixto Travel OMI as a SaaS based solution from Lixto’s own data centre.  Using the Lixto solution will enable Iberostar to increase the efficiency of its pricing for travel products and services.


Lixto Online Market Intelligence is a SaaS based solution utilising the company’s award-winning web data extraction technology that has been designed to access, augment and deliver content and data from highly dynamic web applications that use client-side processing techniques such as JavaScript, AJAX and dynamic HTML.  This allows for fast reactions to changes in the online channels and ensures continuous service and superior data quality.  On top of the data store, Lixto uses enterprise-class business intelligence infrastructure to provide all necessary reports and analytics to enable an efficient identification of market opportunities that are most relevant for day-to-day business decisions.