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Japan welcomes record 30m international travellers for first time

Japan welcomes record 30m international travellers for first time

The Japan National Tourism Organisation has announced that more than 30 million overseas travellers visited Japan in 2018, an all-time record and an 8.7 per cent increase over 2017 (the previous record year).

“Tourism to Japan from the United States - about five per cent of the total - soared 11 per cent,” said Naohito Ise, executive director of the Japan National Tourism Organisation in New York, “with more and more Americans seeking beyond the classic tourism destinations of Tokyo and Kyoto to discover lesser-known parts of the country.”

“American tourism to Japan is expected to continue to rise in 2019 as the country builds up to host major international sporting events,” continued Ise, “with a host of prestigious American media including Japan in their much-valued annual lists of the most recommended places to visit in the coming year.”


As the official tourism board of Japan, JNTO is involved in a wide range of promotional activities to encourage international travellers to visit Japan.

Through a variety of campaigns and initiatives, JNTO is inspiring more American travellers to visit Tokyo, Kyoto and beyond.