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ITB Asia 2012 to enhance trade visitors’ experience with revamped layout

ITB Asia 2012 to enhance trade visitors’ experience with revamped layout

Messe Berlin (Singapore), organiser of ITB Asia, “The Trade Show for the Asian Travel Market,” has announced it has revamped the layout for this year’s show to help visitors navigate the event with even more ease and increase exposure for exhibitors.

The show also completely sold-out following the close of exhibitor applications in May, 5 months ahead of the event. Now in its fifth year, ITB Asia 2012 will be held from October 17-19 at The Sands Expo and Convention Center, Marina Bay Sands, Singapore.

“Each year the show gets bigger and better. We increased capacity by 20 percent after a record performance in 2011 and with 5 months to go until ITB Asia 2012, we’ve not only filled the venue, but there’s already a waiting list of companies still interested in participating this year,” said Nino Gruettke, Executive Director of ITB Asia.

“We’ve also decided to give the show a refreshed look to accommodate the growing number of visitors and exhibitors we expect to see at ITB Asia 2012. There will be a new central walkway, which will enable visitors to navigate the different exhibiting regions with ease and exhibitors can also expect maximum exposure with the new layout,” added Gruettke.

This year’s show is expected to see a strong presence from emerging markets across the world. South America and Southern Africa are two of the regions with a growing presence at ITB Asia 2012. Notable exhibitors from South America, which has doubled its floor space this year, include Promperu, Peru’s tourism board, returning after a three-year absence from the show, and a dedicated pavilion collectively set up by the tourism boards of Argentina, Brazil, Chile, Columbia, and Venezuela.


Southern Africa, which has increased its floor space by two and a half times this year, will be represented by two dedicated pavilions at ITB Asia 2012.

“Asia Pacific is definitely one of the engines driving global tourism forward. Both inbound and outbound travel from this region is increasing steadily year on year and these figures confirm the optimism that international exhibitors are already demonstrating at this year’s ITB Asia,” explained Gruettke.

Another region with increased floor space bookings is Southeast Asia. Within this region, Thailand has increased booth space, with the tourism boards of Phuket and Hua Hin setting up dedicated pavilions at this year’s show. Philippine Department of Tourism also returns to ITB Asia 2012 after a three-year absence.

ITB Asia has also attracted a number of international hotel groups this year like Starwood Asia Pacific Hotels and Resorts, Fairmont Raffles Hotels International and Hilton Worldwide. Pan Pacific Singapore, a first time exhibitor, will be the Official Partner Hotel for ITB Asia 2012.

Last year, the show attracted over 7,500 attendees, an increase of around 14 percent from 2010, representing over 90 countries, 50 percent more compared to 2010.